{"id":2899,"date":"2025-05-30T17:42:17","date_gmt":"2025-05-30T15:42:17","guid":{"rendered":"https:\/\/www.saomad.com\/en\/?p=2899"},"modified":"2025-06-04T17:43:24","modified_gmt":"2025-06-04T15:43:24","slug":"is-this-the-end-of-craftsmanship-how-technology-is-revolutionising-the-window-and-door-industry-and-how-notto-be-caught-unprepared","status":"publish","type":"post","link":"https:\/\/www.saomad.com\/en\/is-this-the-end-of-craftsmanship-how-technology-is-revolutionising-the-window-and-door-industry-and-how-notto-be-caught-unprepared\/","title":{"rendered":"Is this the end of craftsmanship? How technology is revolutionising the window and door industry (and how notto be caught unprepared)"},"content":{"rendered":"\n<p>We must confess: this title is intentionally provocative, chosen to draw your attention to an uncomfortable truth. <strong>The artisan window fitter is becoming an endangered species.<\/strong><\/p>\n\n\n\n<p>Not because wood is out of fashion or due to a lack of demand, but because professionals who remain attached to exclusively artisan practices risk being swept away by an unstoppable technological revolution. Anyone who doesn&#8217;t understand this will soon be a memory of the past.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-ecc74972c48001b377cb72f53257b21c\" style=\"color:#26923c\">From artisan to entrepreneur: keep up or close up<\/h2>\n\n\n\n<p>We often hear people say: \u201cIt\u2019s always been done this way.&#8221; Forget it. In 2025, &#8220;this way&#8221; doesn&#8217;t work anymore. The market has changed, customers have changed, and <strong>if your business hasn\u2019t changed, you already have one foot in the grave<\/strong>.<\/p>\n\n\n\n<p>Here is the brutal truth:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>while you are proudly showing off your &#8220;artisan products&#8221;, your competitor is offering unlimited customisation at reduced costs;<\/li>\n\n\n\n<li>while you are falling behind on deliveries, your competitor is monitoring production in real time.<\/li>\n<\/ul>\n\n\n\n<p>It&#8217;s not about &#8220;betraying craftsmanship&#8221;, but about <strong>surviving in a market that doesn&#8217;t makeexceptions<\/strong>, not even for the nostalgic. Craftsmen who insist on remaining the same are destined to become a tiny niche.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-e8b34438ad05015841fad7b2d70a3a54\" style=\"color:#26923c\">That CNC you are afraid of is already your new foreman<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/www.saomad.com\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/Is-this-the-end-of-craftsmanship-5.jpg\" alt=\"Robot\" class=\"wp-image-2903\" style=\"width:413px;height:auto\" srcset=\"https:\/\/www.saomad.com\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/Is-this-the-end-of-craftsmanship-5.jpg 600w, https:\/\/www.saomad.com\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/Is-this-the-end-of-craftsmanship-5-225x300.jpg 225w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>Some people look at CNC machines and think, \u201ctoo complex, too expensive, not for me.\u201d <strong>Fatal error. <\/strong>The same machining centre that intimidates you today will be the difference between operators who remain on the market and those who shut up shop tomorrow.<\/p>\n\n\n\n<p>The facts speak clearly and without mercy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consistent quality:<\/strong>each piece is identical to the last, ensuring high and uniform standards. No more small differences or inaccuracies.<\/li>\n\n\n\n<li><strong>Superior performance: <\/strong>perfect couplings and excellent finishing that can only be achieved by concentrating all processes in a single machining centre without the need for repositioning or subsequent processes.<\/li>\n\n\n\n<li><strong>Fewer mistakes: <\/strong>the possibility of human error is eliminated.<\/li>\n<\/ul>\n\n\n\n<p>And let\u2019s not fool ourselves: manual quality, however excellent, <strong>cannot compete with the absolute precision and perfect repeatability <\/strong>of a well-programmed machining centre.The imperfection that you call \u201cartisanal touch\u201d is perceived by the customer as a defect when it compromises the functionality or durability of the product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-95ad3cabd31759078ad0faf31657274c\" style=\"color:#26923c\">\u201cLack of staff\u201d is no longer an excuse<\/h2>\n\n\n\n<p>&#8220;You just can&#8217;t find good carpenters anymore,&#8221; is a common complaint. But the real question is: <strong>are you really looking for them<\/strong>? Or are you looking for professional figures from 30 years ago in a world that requires something completely different?<\/p>\n\n\n\n<p>Qualified staff exist, but they are no longer what they used to be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>they are not looking for a carpenter&#8217;s bench, but rather a <strong>technologically advanced company;<\/strong><\/li>\n\n\n\n<li>they don\u2019t want to spend hours hand planing, but prefer <strong>programming cutting-edge machines;<\/strong><\/li>\n\n\n\n<li>they don\u2019t want to do things &#8220;the way it\u2019s always been done<strong>&#8220;, but seek continuous innovation.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The hard truth is that <strong>there is no shortage of carpenters<\/strong>:<strong> there is a shortage of companies willing to invest in technology and training.<\/strong>Young talents go where they see a future, and not where theybreathe sawdust and old-fashioned methods.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-c109ce7dd0a42898f1c11c91eea8466f\" style=\"color:#26923c\">If your most advanced software is Excel, you&#8217;ve already lost<\/h2>\n\n\n\n<p>In 2025, running a window and door business without dedicated software is like navigating with a compass when others are using GPS. <strong>You\u2019ve lost before you\u2019ve even begun<\/strong>.<\/p>\n\n\n\n<p>Information system integration is no longer a luxury, it\u2019s the bare minimum:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CAD\/CAM<\/strong>for process design and planning<\/li>\n\n\n\n<li><strong>ERP<\/strong>for order, warehouse and production management<\/li>\n\n\n\n<li><strong>MES<\/strong>to monitor efficiency in real time<\/li>\n\n\n\n<li><strong>CRM<\/strong>to follow up customers and opportunities<\/li>\n<\/ul>\n\n\n\n<p>Businesses that still manage quotes on Excel spreadsheets, orders in paper notebooks and job ordersby heart are literally <strong>throwing away money and competitiveness<\/strong> every single day. And you don&#8217;t need to be a multinational: there are scalable solutions for companies of every size.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.saomad.com\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/Is-this-the-end-of-craftsmanship-2.jpg\" alt=\"Is this the end of craftsmanship - 2\" class=\"wp-image-2905\" srcset=\"https:\/\/www.saomad.com\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/Is-this-the-end-of-craftsmanship-2.jpg 800w, https:\/\/www.saomad.com\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/Is-this-the-end-of-craftsmanship-2-300x200.jpg 300w, https:\/\/www.saomad.com\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/Is-this-the-end-of-craftsmanship-2-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-8de729a58ee2fb36daaa675e061491fc\" style=\"color:#26923c\">Are your margins thinning? It&#8217;s your fault, not the market&#8217;s<\/h2>\n\n\n\n<p>\u201cCustomers only look for the best price\u201d, \u201cWe don\u2019t earn like we used to\u201d. These complaints hide a deeper truth: <strong>businesses that have not optimised their processes are condemned to increasingly narrow margins<\/strong>.<\/p>\n\n\n\n<p>The math is blunt and simple:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>every hour of manual processing that could be automated is an avoidable cost;<\/li>\n\n\n\n<li>every production error is money wasted;<\/li>\n\n\n\n<li>everydoor or window not delivered on time is a customer lost.<\/li>\n<\/ul>\n\n\n\n<p>Companies that have embraced technological transformation are not just surviving: <strong>they are thriving<\/strong>, with margins that manual production can only dream of. It&#8217;s not magic, it&#8217;s efficiency. And in 2025, efficiency speaks the language of machines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-892a814ea66e1fc3ecb2fe5dd8b58811\" style=\"color:#26923c\">Technology does not eliminate craftsmanship; it only eliminates artisans who refuse to evolve<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.saomad.com\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/Is-this-the-end-of-craftsmanship-4.jpg\" alt=\"Is this the end of craftsmanship - 4\" class=\"wp-image-2906\" style=\"width:557px;height:auto\" srcset=\"https:\/\/www.saomad.com\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/Is-this-the-end-of-craftsmanship-4.jpg 800w, https:\/\/www.saomad.com\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/Is-this-the-end-of-craftsmanship-4-300x200.jpg 300w, https:\/\/www.saomad.com\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/Is-this-the-end-of-craftsmanship-4-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Careful: we are not saying that craftmanship is dead. We are saying that <strong>it is evolving, with or without you<\/strong>. The choice is yours.<\/p>\n\n\n\n<p>The true craftsman of the 21<sup>st<\/sup> century:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>uses technology as a<strong>multiplier ofhis mastery<\/strong>;<\/li>\n\n\n\n<li>leaves the repetitive work to the machines to focus on<strong> what creates real value<\/strong>;<\/li>\n\n\n\n<li>understands that tradition is not stasis, but <strong>continuous evolution<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Anyone who thinks that \u201cartisanal\u201d necessarily means \u201chandmade from A to Z\u201d has a romantic but economically unsustainable vision.<strong>Modern craftsmanship integrates the best of tradition with the best of technology.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-3957bc7c002ae1c3703a335f3efc4cdc\" style=\"color:#26923c\">Take action: make a move, now or never<\/h2>\n\n\n\n<p>There\u2019s no time to hesitate. If you haven\u2019t started your technological transformation yet, here\u2019s what you need to do <strong>today<\/strong>:<\/p>\n\n\n\n<p><strong>1. Be realistic<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do a ruthless audit of your processes<\/li>\n\n\n\n<li>Calculate how many hours you waste on operations that a machine could do in minutes<\/li>\n\n\n\n<li>Measure the gap between you and your most advanced competitors<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Invest or miss out<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A CNC machining centre is not an expense, it\u2019s an <strong>investment in your future<\/strong><\/li>\n\n\n\n<li>The tax incentives are there, the funding too: enough excuses<\/li>\n\n\n\n<li>Remember: the highest cost is that of standing still<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Train or close up shop<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Invest in your skills and those of your collaborators<\/li>\n\n\n\n<li>Seek partnerships with technology providers<\/li>\n\n\n\n<li>Pair young technicians with veterans to pass on know-how to the next generation<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Digitise every aspect<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Eliminate paper, from quote to delivery<\/li>\n\n\n\n<li>Interconnect machines and software for a continuous data flow<\/li>\n\n\n\n<li>Leverage KPIs to make decisions based on numbers, not feelings<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-129c251d874561df19f2fd2ed494e239\" style=\"color:#26923c\">Conclusion: snap back to reality<\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.saomad.com\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/Is-this-the-end-of-craftsmanship-3.jpg\" alt=\"Is this the end of craftsmanship - 3\" class=\"wp-image-2908\" style=\"width:503px;height:auto\" srcset=\"https:\/\/www.saomad.com\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/Is-this-the-end-of-craftsmanship-3.jpg 800w, https:\/\/www.saomad.com\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/Is-this-the-end-of-craftsmanship-3-300x200.jpg 300w, https:\/\/www.saomad.com\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/Is-this-the-end-of-craftsmanship-3-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>The technological revolution in the sector of wooden doors and windowsis not a future scenario: it is <strong>happening now<\/strong>. And it leaves only two options: you either evolve or you disappear.<\/p>\n\n\n\n<p>Anyone who keeps telling themselves that \u201ctrue craftsmanship will never die\u201d without taking any steps to modernise is simply preparing their own entrepreneurial epitaph. Technology won&#8217;t wait, and neither will customers.<\/p>\n\n\n\n<p>CNC machines, integrated software and advanced monitoring systems are not enemies of craftsmanship, but the <strong>only possible allies<\/strong> that can transport that wealth of knowledge into the future.Machining centres will not replace the artisan: they will only replace those who refuse to change.<\/p>\n\n\n\n<p>The age of the artisan hero in the leather apron is over. The era of the entrepreneur-technologist who dominates machines instead of fearing them has begun. <strong>Are you ready to get on board, or would you prefer to stay and watch as others pass you by?<\/strong><\/p>\n\n\n\n<p>The choice is yours. But time is running out.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-custom-font-size wp-element-button\" href=\"https:\/\/www.saomad.com\/en\/contacts\/\" style=\"border-radius:9px;background-color:#26923c;font-size:19px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Want to transform your production? Contact us today!<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We must confess: this title is intentionally provocative, chosen to draw your attention to an uncomfortable truth. The artisan window fitter is becoming an endangered species. Not because wood is out of fashion or due to a lack of demand, but because professionals who remain attached to exclusively artisan practices risk being swept away by [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[12,16,38],"class_list":["post-2899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scenarios-strategies","tag-handicraft","tag-technology","tag-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is this the end of craftsmanship? Keep up or close up - Saomad<\/title>\n<meta name=\"description\" content=\"Is this the end of craftsmanship? 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